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Paid Media & Ads Strategy
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PAID MEDIA & ADS

WHERE DID YOUR AD BUDGET GO?

A flower is simply a weed with an advertising budget. The difference is psychology. We build Meta, Google, and TikTok campaigns on how buyers actually decide — not on platform hacks that expire with the next algorithm change.

Sound familiar?The three things we hear on the first call.
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“Our ad costs keep climbing.”

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“The same creative stops working in weeks.”

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“We’re spending more and getting less.”

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HOW PAID WORKS NOW

The ad is the targeting.

01
Audience truth

What they actually want — not what you sell.

02
Creative

The algorithm finds the audience your creative deserves.

03
The hook

Three seconds decide your CPM.

04
The offer

Worth stopping for — without a percent sign.

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The landing

Where borrowed attention becomes owned intent.

The gate: would anyone stop without the discount?

If the only hook is a markdown, you're renting customers at full price — and training them to wait for sales.

WHAT ADS BUY IS NOT
Impressions

Reach without resonance is paying to be ignored at scale.

WHAT ADS BUY IS
Attention

Earned in the first three seconds, converted later. Attention compounds — impressions reset to zero every morning.

Pizzana paid social ad creative by 9 Birds Creative
Maxfield digital ad creative by 9 Birds CreativePizzana ad campaign creative by 9 Birds Creative
SELECTED OUTPUTPIZZANA · MAXFIELD
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WHAT YOU GET
01
Acquisition strategy

Offer, audience, and angle decided before a dollar is spent.

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Creative that sells

Ad creative produced in-house — because creative is the targeting now.

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Media buying

Meta, Google, and TikTok managed daily — budgets follow proof, not promises.

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Measurement

CAC, ROAS, and contribution margin you can trust — reported like an owner, not an agency.

If this is you

Here is what we do about it.

If your CAC keeps rising

We rebuild targeting and creative around buyer intent, so you stop paying premium prices for cold attention.

If creative fatigues fast

We run a testing system that keeps fresh, on-brand creative in rotation before performance dips.

If you cannot tell what is working

We set up clean measurement so every dollar is accountable to a real outcome, not a vanity metric.

If scaling is making it worse

We fix the foundation — offer, creative, and structure — before pouring more budget on top.

FROM THE FIELD
CREATIVE IS THE TARGETING.

Meta, Google, and TikTok campaigns built on how buyers actually decide — ad creative produced in-house, budgets that follow proof, and reporting you can read like an owner.

Pizzana paid media creative by 9 Birds CreativePizzana social ad by 9 Birds Creative
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QUESTIONS, ANSWERED
What ad budget do I need to start?

Most 9 Birds clients start between $3k and $20k per month in media spend. Below that, we usually recommend fixing the offer and creative first — ads amplify what already works; they don't create it.

Meta or Google — which is right for my brand?

Meta and TikTok create demand; Google captures it. E-commerce and DTC brands usually need both at different weights. The audit tells us where your next dollar works hardest.

How quickly will paid ads show results?

Signal in 2–4 weeks, reliable performance in 60–90 days once creative testing settles. We optimize toward profit, not vanity metrics, so the early weeks are deliberate.

How long until paid ads are profitable?

Plan on 60 to 90 days to get past learning and into reliable performance. Week-one promises are guesses.

Which platforms do you run ads on?

Meta, Google, and TikTok, chosen by where your buyers actually are, not by what is trendy.

What is a psychology-first ad strategy?

We build on how people actually decide — attention, emotion, and proof — instead of platform hacks that expire.

IN CASE YOU MISSED IT
This is the work we produce.
Maxfield
LUXURY FASHION
Mary Lou's
HOSPITALITY
Second Layer
FASHION / DTC
SEE ALL WORK →
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