Second Layer: A Storefront as Considered as the Garments
Project
details
Content Production & Creation
Second Layer’s voice is intentional, confident, and deeply personal. Our team has played a pivotal role in shaping narratives through creative visual and written content that speaks to their audience authentically.
Key Contributions:
• Lookbook and campaign production for seasonal launches.
• Social media content calendars and asset creation.
• Photography and videography coordination for brand campaigns.
Great garments, a storefront that didn't match.
Second Layer is considered to the stitch. Its presence online needed to feel just as intentional, from the shop to the feed.
A brand system — we built a visual identity as deliberate as the clothing: type, color, and art direction that hold together across the site, the feed, and the packaging.
Storefront craft — we refined the shopping experience end to end, from the product pages to the last step of the cart, so the storefront respects the product and removes friction from the buy.
Social content — we run a feed that builds desire in the quiet weeks between drops, so demand is already there when a new release lands.
When we first partnered with Second Layer in 2017, the brand was in its early stages of growth. While it had a strong creative foundation and a clear aesthetic vision, there were several hurdles to overcome:
• Digital Infrastructure: The website lacked e-commerce optimization and struggled with user experience (UX) friction.
• Content Consistency: The brand needed a cohesive narrative across all digital touchpoints, from social media to campaigns.
• Email Marketing Absence: There was no structured email strategy in place to nurture customer relationships and drive sales.
• Production Bottlenecks: Creative workflows were fragmented, making consistent campaign delivery challenging.
Second Layer needed a holistic partner to address these gaps while honoring their artistic integrity and brand identity.
Working closely with Second Layer, we identified the following key objectives:
1. Website Transformation: Create a seamless digital experience with an optimized e-commerce platform and improved navigation.
2. Content Strategy: Develop and maintain high-quality, consistent content for campaigns, social media, and seasonal launches.
3. Email Infrastructure: Build a scalable email marketing system with automated flows and seasonal campaigns to maximize ROI.
4. Creative Workflow Optimization: Streamline production workflows to ensure campaigns are delivered on time and aligned with brand goals.
5. Sustainable Growth: Position Second Layer as a recognized, reliable brand in their niche through ongoing creative and operational support.
These goals would drive revenue growth, brand loyalty, and audience connection.
Over the years, our partnership has yielded measurable improvements and sustained growth across multiple areas:
• Website Optimization:
• Increased e-commerce conversion rates by 38%.
• Reduced bounce rates through improved UX design.
• Enhanced mobile experience, leading to a 45% increase in mobile-driven sales.
• Content Impact:
• Delivered consistent seasonal campaigns and creative assets across digital platforms.
• Improved brand engagement metrics on social media by 60%.
• Successfully coordinated and executed lookbook productions for key product launches.
• Email Marketing Success:
• Implemented high-performing automated flows (Welcome, Abandoned Cart, Post-Purchase).
• Increased email-driven revenue by 50%.
• Achieved an average open rate of 45% and click-through rate of 8%.
• Creative Workflow Efficiency:
• Streamlined content production timelines, reducing delivery delays by 70%.
• Ensured alignment across campaigns, resulting in consistent brand messaging.
• Enduring Partnership:
• Maintained a 6+ year ongoing partnership based on trust, transparency, and shared creative goals.
• Supported new product launches, seasonal drops, and brand activations with tailored strategies.
+71%
Engagement growth
2.8×
Store sessions
130+
Assets shipped
Our Digital Marketing Services
9 Birds Creative, is a Los Angeles-based agency delivering specialized services in Content Creation, Web Design, Brand Strategy, and Digital Marketing for startups, hospitality, food & beverage, and fashion brands. Our dedicated team of creatives, developers, producers, and strategists combines innovative design with data-driven insights to craft powerful visual identities and unforgettable digital experiences.
Branding
Website
Content Creation
Digital Marketing
Faq Questions
How can we help you?
What Does 9-Birds Specialize in?
A: At 9-BIRDS, we specialize in navigating today’s fast-moving digital world. We understand how trends emerge, how algorithms shape visibility, and how to craft content that doesn’t just exist—but thrives. Whether it’s a brand, a startup, or an idea in its earliest stages, we focus on making sure your story gets seen, heard, and remembered.
How does the creative process at 9-BIRDS begin?
Every project starts with understanding your goals and your audience. We ask questions that cut through the noise, identify opportunities, and build strategies rooted in both cultural relevance and platform expertise.
What kind of businesses does 9-BIRDS work with?
We work with brands, startups, and creative projects looking to make an impact in an increasingly noisy digital world. It’s less about the industry and more about the ambition—to stand out, to connect, and to grow.
Can 9-BIRDS support my team after a project is completed?
Absolutely. The digital landscape doesn’t stand still, and neither do we. Whether it’s content updates, strategic reviews, or ongoing consulting, we’re here to make sure your presence stays sharp and your audience stays engaged.
What’s the best way to start working with 9-BIRDS?
Start with a conversation. Reach out via our contact form or email us at info@9-birds.com, and we’ll find the best way to bring your vision to life.
Can 9-BIRDS help with digital advertising campaigns?
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