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E-Commerce Marketing
01
E-COMMERCE MARKETING

WHY DID GROWTH STALL AT SCALE?

Because spending more is not a strategy. The brands that last scale by thinking better. We run psychology-first paid media, email, SEO, and conversion strategy for DTC and e-commerce brands that have outgrown the playbook.

Sound familiar?The three things we hear on the first call.
01

“We scale by spending more, not earning more.”

02

“Traffic is up but revenue isn’t.”

03

“Customers buy once and disappear.”

02
HOW GROWTH WORKS NOW

Growth is a loop, not a funnel.

01
Acquire

Paid, search, social — the entry points, not the strategy.

02
Convert

The PDP does the selling, not the ad.

03
Retain

Email and SMS keep the relationship you paid for.

04
Repurchase

LTV is where the real margin lives.

05
Reinvest

Profit funds the next customer — cheaper than the last.

The gate: does growth survive if you pause the ads?

If revenue stops when spend stops, that isn't growth — it's a subscription to an ad platform.

WHAT SCALES IS NOT
Spend

Scaling spend on a leaky funnel just scales the leak.

WHAT SCALES IS
Compounding

Every loop gets cheaper: retained customers fund acquisition, and the brand starts doing the targeting.

Second Layer e-commerce campaign by 9 Birds Creative
Second Layer DTC marketing by 9 Birds CreativeSubtle Bodies e-commerce web development by 9 Birds Creative
SELECTED OUTPUTSECOND LAYER · SUBTLE BODIES
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WHAT YOU GET
01
Full-funnel paid

Meta, Google, and TikTok working as one system — prospecting to repeat purchase.

02
Email & retention

Flows and campaigns that turn one-time buyers into the margin that funds growth.

03
SEO & AI search

Answer-shaped content that gets your brand recommended by Google and ChatGPT alike.

04
CRO

Landing pages and PDPs tested against how shoppers actually decide — not best-practice folklore.

If this is you

Here is what we do about it.

If growth only comes from more spend

We build owned channels — email, SEO, content — so growth compounds instead of renting it from ad platforms.

If traffic does not convert

We fix the funnel where buyers actually drop, from product page to checkout.

If customers do not come back

We build email and retention that turns one purchase into many.

If you are stuck on a plateau

We diagnose the real constraint — offer, creative, or experience — before scaling spend into it.

FROM THE FIELD
STORES BUILT TO COMPOUND.

Full-funnel paid, email and retention, SEO, and CRO working as one system — margin-first growth for DTC brands that outgrew the playbook.

Second Layer paid marketing creative by 9 Birds CreativeSecond Layer social campaign by 9 Birds Creative
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QUESTIONS, ANSWERED
What size e-commerce brands do you work with?

Most clients are doing $30k to $500k per month and have hit a plateau — the tactics that got them here stopped compounding. If you're earlier than that, the free audit will tell you honestly what to fix first.

Do you work with Shopify?

Yes — most of our DTC clients run on Shopify. We work inside your stack: Shopify, Klaviyo, Meta, Google, GA4, and whatever else is already wired in.

Can you fix our CAC?

Usually — but rarely where brands expect. High CAC is most often a creative and positioning problem wearing a media-buying costume. That's exactly what a psychology-first audit exposes.

How long until e-commerce marketing pays off?

Paid can move quickly; SEO and retention compound over months. We balance both so you see early wins and lasting growth.

Do you work with Shopify and Klaviyo?

Yes — Shopify, Klaviyo, and the rest of the modern DTC stack are home turf.

What does a psychology-first approach change?

We design around how shoppers actually decide and come back, not just how to buy more traffic.

IN CASE YOU MISSED IT
This is the work we produce.
Maxfield
LUXURY FASHION
Mary Lou's
HOSPITALITY
Second Layer
FASHION / DTC
SEE ALL WORK →
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Free growth audit. Five minutes of context from you, a working plan from us — no deck, no pitch, no strings.