he Death of the Traditional Funnel
The old way of marketing—top, middle, and bottom of funnel—is broken. In 2026, customers follow a chaotic, self-directed path. They don't want to be "nurtured"; they want their specific problem mirrored back to them in their exact language.
When you organize your content by "funnel stage," you bury your best messages. Instead, you must Think in Messages. Every piece of content, whether a YouTube tutorial or a Reddit discussion, must stand alone and communicate your unique authority.
Stop Selling a "Better" Mousetrap
Most agencies will tell you to be "better," "faster," or "more aesthetic". But the world is numb to "better". To break through, you need to sell a Bigger, Scarier Mouse.
- The Amateur Approach: "We offer luxury brand strategy and visual identity".
- The High-Authority Approach: "Your current brand identity is costing you thousands in lost opportunities because it lacks a personality-driven system that builds real trust".
By agitating the problem—showing the downstream effects of staying "invisible"—you make the prospect realize their current situation is worse than they thought. That is the moment they stop scrolling and start buying.
Creating for the "New" Search: AEO
If you aren't creating content where AI can find it, you literally don't exist to your ideal customer. Modern buyers are using AI platforms like ChatGPT and Perplexity to research solutions. These platforms pull primarily from:
- Industry-specific Reddit discussions
- YouTube tutorials
- Wikipedia
If you are investing heavily in a platform where your audience is not actively searching, you are giving your competitors a head start. We prioritize the intersection of what AI cares about and where your audience actually lives.
