Executive Overview
Current revenue vs targets • KPIs • Trajectory • Quick actions
Monthly Revenue
$4,200
+12% vs last 30d
Returning Rate
24%
Goal 35%
Conversion Rate
1.4%
Target 2.0%
Growth trajectory (last 6 months) with target band.
Quick Actions
Auto-generated from data
Explain like a manager
These actions lift revenue by improving conversion, average order value (bundles), or traffic (retargeting). We prioritize impact vs effort.
Product Performance Matrix
Revenue by category • Conversion • Returns • Bundle ideas • Inventory hints
Top categories: Storage, Mirrors, Bedding.
| Product | Category | Revenue | Conv% | Return% | Status |
|---|
Click a category bar to filter this table.
Why this matters
This shows what makes money and what converts. High returns? Fix photos/sizing/packaging. High converters under‑promoted? Feature in ads and bundles.
Customer Journey Analyzer
Acquisition source • Funnel • LTV projection • Retention tactics • Segmentation
Where customers came from (last 30d).
Site funnel: sessions → views → carts → purchases.
| Segment | Share | LTV (est) | Action |
|---|
Explain like a friend
Think of this like a water slide: people drop off at each step. We fix leaks to keep more people to the end. Email/SMS brings them back.
Marketing Effectiveness
ROI by channel • CPA • Campaigns • Content engagement • SEO
| Campaign | Spend | Revenue | ROAS | CPA |
|---|
Pause losers, scale winners.
Why we track this
If a channel costs $100 and brings $400, keep it. If it brings $80, pause or fix it. Numbers beat gut feel.
Growth Experiment Tracker
A/B tests • New initiatives • Hypotheses • Learnings
| Test | Hypothesis | Status | Primary Metric | Result | Next Step |
|---|
Plain English
We run small, safe experiments. If they help, we keep them. If not, we stop and try the next idea.
Competitive Landscape
Market position • Pricing snapshot • Feature gaps • Differentiation
| Brand | Positioning | Notable Features | Price Feel | Opportunity |
|---|
| Real Life Co | Curated dorm/first‑apartment essentials | Mirrors, storage, bedding; playful voice | Value‑accessible | Bundles, checklists, campus content |
| PB Dorm | Premium/lifestyle collabs | Campus pickup, bundles, styled rooms | Premium | Compete on value + speed |
| Dormify | Dorm‑first visual builder | Bed visualizer, stylist help | Mid to premium | DIY visualizer lite; faster ship |
Scenario Planning Simulator
Adjust inputs to see impact on revenue
Projected monthly revenue under current inputs.
Auto-Insights
What this means
Small changes compound. Example: +0.3% conversion and +$8 AOV can beat a big traffic buy.
Alerts
Alerts flag metric anomalies (e.g., spike in returns or CPA). Wire these to live sources later.
