AUTEUR as the definitive digital authority in the high-end skincare segment.
The primary objective is to establish AUTEUR as the definitive digital authority in the high-end skincare segment by transforming current brand-loyal traffic into scaled, non-branded market share through strategic growth. This will be achieved by deploying a cohesive digital roadmap that integrates Organic Authority (driving a minimum 40% year-over-year growth in non-branded organic traffic), Paid Acquisition (implementing profit-driven paid media campaigns to reduce Customer Acquisition Cost (CAC) by 15% and scale high-intent consumer reach), and Social Engagement (cultivating a 25% increase in Customer Lifetime Value (CLV) by leveraging social platforms to build high-engagement communities and accelerate purchase frequency), thereby securing AUTEUR's long-term commercial dominance in the luxury market.
OCT. Sales Reports from some of our competitors.
111SKIN – October Performance
Eye masks and skincare sets dominated sales performance.
Weekly Revenue Range
$85k – $110k
Daily Average
$14.5k
Launch Impact
High (Advent Calendar)
Top Products
Avg Price
Role
Trend
Celestial Black Diamond Eye Mask
$28
Hero Product
Top seller with $10.9k in weekly sales Oct 26.
Cryo De-Puffing Eye Mask
$25
Core Product
Consistently ranked top 3 with $5.6k weekly.
11 Days of Radiance Advent Calendar
$150
Seasonal Launch
Boosted total sales in early October.
Ultimate Black Diamond Collection
$1,200
Luxury SKU
Entered top 10 post-launch.
Biba Los Angeles – October Performance
Strong week-over-week sales tied to consistent skincare demand.
Weekly Revenue Range
$40k – $55k
Skincare Share
92%
Launch Impact
Moderate
Top Products
Avg Price
Role
Trend
Plant Stem Cell Serum
$135
Hero Product
Consistently top-ranked with stable growth.
Daily Moisturizer
$85
Core Product
Steady revenue driver with repeat buyers.
Vintner’s Daughter – October Performance
Marketing collaborations and new collector’s editions boosted sales.
Weekly Revenue Range
$76k – $93k
Core Product Share
93%+
Launch Impact
Strong (Collector’s Edition)
Top Products
Avg Price
Role
Trend
Active Botanical Serum
$195
Hero Product
Core driver, $50k–$60k weekly sales.
Collector’s Edition Serum
$375
Limited Edition
Top 10 after launch Oct 16.
Understory Vol. 3
$255
Fragrance
Rising trend, $5.9k week of Oct 26.
Dr. Diamond – October Performance
Sustained luxury positioning with consistent high average order value.
Weekly Revenue Range
$52k – $61k
Average Price
$640
Launch Impact
Low
Top Products
Avg Price
Role
Trend
Diamond Bright Cream
$650
Hero Product
Stable luxury performer.
Renewal Serum
$620
Core Product
Steady weekly ranking.
Dermalogica – October Performance
Sales driven by holiday promotions, skincare sets, and email marketing campaigns.
Weekly revenue range
$340k – $380k
Daily average revenue
$51k
Launch impact
Strong (Holiday Kits)
Top Products
Average Price
Role
Trend
First Snow of the Season Bundle
$69
Hero Holiday Kit
Top-selling item; $25.9k in week 1 and $43k in week 2 of October.
Let It Glow Set
$119
Core Seasonal Product
Rose to top 3 by Oct 26 with $38.3k in weekly sales.
A Goodnight’s Rest Set
$149
Gift Set
Launched Oct 5; strong early sales and top 10 placement.
Dynamic Skin Recovery SPF50 Moisturizer
$95
Core Product
Steady performer and top-selling non-bundle item.
Daily Microfoliant Exfoliator
$68
Classic Product
Maintained consistent ranking through October.
Multivitamin Power Recovery Cream
$85
Skincare Essential
Ranked 2nd week of Oct 26 with $23.5k in sales.
SEO Report
That trust is built through SEO. Every page, every backlink, every structured piece of content signals credibility to both search engines and AI models. Brands that consistently optimize their sites, publish valuable content, and maintain strong technical health are being recognized as authorities in their fields.
For AUTEUR, this means that strong SEO is not only about ranking higher on Google. It’s about positioning the brand so that when AI systems summarize “the best in luxury skincare,” AUTEUR is automatically part of that conversation.
